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Who we are
Nearly 30 years experience combined

“We take pride in our attention to detail and our ability to create affordable solutions for our clients. Our goal is simple: Your 100% satisfaction. Nothing else is acceptable.”


Daniel Lovell is a new media professional who has overseen the design and production of scores of online properties over the past 10 years. An award-winning journalist, writer and designer, he uses his love of storytelling and elegant design to help clients put their stories and information online in compelling and professional ways. Daniel also specializes is WordPress templates and plugins, helping clients find easy, affordable content management solutions.

Among his accomplishments, Daniel brought a small community newspaper company into the digital age, creating a successful new media operation that grew to nine online properties in just a few short years. Daniel oversaw all aspects of the company’s online presence, including design, content, marketing and sales. He has also been a featured speaker at corporate seminars.


Paul Luisi is an experienced website designer and database expert with more than a decade’s worth of projects under his belt. He has served as webmaster on several large websites.

To help clients control and maintain their own websites, Paul has developed a content management system that is entirely web-based, and makes simple updates a snap.

Strongly versed in HTML, CSS, XML, PHP, CGI, JS, MySQL and more, Paul is also adept at Adobe Photoshop, Dreamweaver, Flash, Final Cut Pro, Blender, Lightwave 3D, Adobe Illustrator, Quark XPress and Logic Pro.


Hilary Ford is a creative consultant with an emphasis in marketing, design and content. She has extensive experience in tradeshow and POP sales development. Hilary has been a member of the team for three years and has helped on variety of projects, from non-profit website design to creating iPad apps for businesses. As project manager, Hilary helps clients get the most from their websites. She develops content and manages the design process, ensuring 100 percent satisfaction.

In her spare time she is extremely involved in the community as a board member of the Cayuga County Chamber of Commerce, Vice-Chair of the Auburn Beautification Commission, and a steering committee member for IGNITE.